THE FOUNDATION BUILDER

For athletes whose top gap is nutrition, training frequency, or consistency.

A complete 30-day protocol built by Jesse Kelley, Director of Athletic Performance. Five products. Three digital guides. One system built around the athletes who need structure more than they need sophistication.

What's in the bundle

Physical products:

• Resilience (retail $44.99) — Whey Protein Isolate. 20 to 40g in the 30-minute post-training window.
• Nourish (retail $34.99) — Greens plus Reds superfood. The micronutrient foundation whole foods regularly miss.
• Recharge (retail $29.99) — 5g creatine monohydrate daily. The most evidence-backed performance supplement in sports science.
• Function (retail $27.99) — Magnesium Glycinate for sleep and recovery baseline.
• Foundation (retail $22.99) — D3 plus K2 for hormonal support.

Digital guides:

• Nutrition and Training Foundation Guide (value $97) — Jesse's full system for the base
• 3 MasterClass modules (value $147) — Nutrition, Training Frequency, Consistency
• Progressive Overload Tracker (value $47) — The 4 variables most athletes never push

The math

Total retail value: $451.95
Bundle price: $299.99
You save: $151.96

The rationale

We're running a founding-protocol cohort. The first 50 athletes get the full bundle plus every digital component at $299.99. After the 50th sale, the digital guides either come out or the price goes up. This is real, not fake scarcity.

The guarantee

Follow the protocol for 30 days. If you do not feel a measurable difference in your performance, contact us for a full refund. You keep the MasterClass modules and the PDF. No negotiating.

How it ships

Physical products ship within 2 business days. Digital guides are delivered via email within 15 minutes of order confirmation.