About Ascend
Strengthening people in faith, performance, and purpose.
Built by an Athlete, for Athletes
Founded by Sutton Huggins, an MMA fighter and advocate for health and fitness, Ascend Performance Nutrition was born out of a desire to offer athletes supplements that are not only effective but also clean and natural.
We understand the demands of high-performance sports and the importance of fueling your body with the best. Every product we create is rooted in biblical values and built on the principle that your body is a gift, one that deserves to be stewarded well.
“I got tired of choosing between supplements that worked but were full of junk, and supplements that were clean but did not deliver. So I built what I needed and what every athlete of faith deserves.”
Four Core Values
Everything we do, from formulating supplements to building community, is guided by these pillars.
Faith
Christ-centered ideology drives everything we create.
- Character
- Discipline
- Courage
- Humility
Family
Selfless leadership at home. Training supports your calling, never replaces it.
- Selfless leadership
- Home first
- Support, not replacement
America
Gratitude, service, and respect for those who protect our freedom.
- Gratitude for freedom
- Service to others
- Honor those who protect
Fitness
Stewardship of the body through smart training, clean supplements, and hard recovery.
- Train smart
- Fuel clean
- Recover hard
Our Method
Four operating principles that guide everything from formulation to coaching to how we show up in the community.
Excellence Without Ego
We pursue mastery in every product formulation and training protocol. High standards, zero arrogance.
Truth Without Compromise
No shortcuts in our supplements. No excuses in our coaching. Biblical truth applied to every part of performance.
Love Without Softness
We care deeply, challenge hard, and never water down what is right, in ingredients or in life.
Consistency Over Hype
Simple supplement stacks that work. Simple protocols that deliver. No gimmicks. Just results.
A Christ-Centered Performance Culture
Athletes and families living disciplined, service-driven lives that honor God. No hype. No ego. No compromise.
Faith over fear.